Twitter Inc is an online micro-blogging platform that lets registered users “Tweet” messages with a maximum of 140 characters. Users can follow other users to receive their tweets in their timeline. Users can also favorite tweets, re-tweet them or add them to a special list. Unregistered users can not tweet, but they can still view profiles and read tweets. Persons who are reasonably known can get their profile verified which display’s a blue checkmark next to their name.
Twitter Net Worth: $14 Billion
The company was started in 2006 by 4 guys: Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. Once launched, the website became quickly popular and within 6 years the site had 500 million registered users. Twitter is also used as a search engine and in 2012 they got 1.6 billion search queries per day. Twitter is seen as the “SMS of internet”, and is one of the fastest ways to retrieve news from people who are at the particular newsworthy event.
At this moment twitter has 250 million monthly active users. The company is adding new users every day, but user growth is slower than other social networks like Facebook. However, Twitter users are the most active users in comparison to any other social network platform. The company has recently started to monetize its users by displaying advertisements in the timeline. Twitter has managed to increase the revenue per timeline every quarter in a row which means that advertiser demand is high, and that the advertisements are an effective business model. Twitter is also currently looking into monetizing its user-generated data.
The company’s biggest competitors are Facebook, Linkedin, Instagram, Snapchat and Google+. Together they are the social media juggernauts of this era and at least one of these platforms or their apps are installed on the phones of the youth. The company’s net worth has increased steadily over the years but is now catapulted because they are noted on a stock exchange.