The third episode of Conor McGregor’s “The 13th Jockey” series has been aired. The series is a promotional campaign for the Pegasus World Cup that will be held this month. The yearly event claims it’s the horse racing event with the biggest purse in prize money ever.
According to the organizers to the event they literally say their fanbase is dying off due to old age. With this ad campaign involving Conor McGregor they’re seeking a new, young generation of fans for the sport
Watch the video below: