The House of Gucci, or simply Gucci is a designer brand founded in 1921 by Guccio Gucci in Florence, Italy. He started the company by selling horse saddles to businessmen, and he quickly built up a reputation for his brand because he only hired the best craftsman to work at his atelier. Today the brand has 278 stores worldwide, a yearly revenue of $4.2 Billion and a stable #41 position in the world’s Top Global Brands. There comes by that Gucci is the biggest-selling italian brand (beating Ferrari, Prada, Armani, D&G, Versace and a lot more). The brand is operated by a company named Kering (formerly named PPR), who holds a big portfolio of luxury brands.
After setting up his first store, Guccio quickly started stores with his sons Aldo, Vasco and Rodolfo in Milan, Rome and in Florence. The Double-G initials was first introduced as their logo on cotton canvas bags in the war. The bags were made of cotton instead of leather because of material shortages. Till date, Gucci still uses the Double G initials as their logo. In the 1950′s Gucci started to expand to foreign country’s, and they opened stores in New York. The luxury Jet-set of movie stars started to pick up the brand, and they posed with Gucci bags, footwear and accessories in magazine and fashion shows. This made the brand well known in the fashion world, which helped them grow a lot as a brand. They started doing collections for Rolls Royce, introduced a lot of accessories like Belts, and then used the double G initials in the belt buckle.
Things seemed to be going very well for the brand and they even created some special edition cars. In 1971 they teamed up with AMC to make the Gucci AMC Hornet. Later in 1979 they made a special edition of Cadillac’s midsize Seville luxury sedan. In 2011 they teamed up with Fiat to create a brand new Fiat 500 Gucci edition. Since 2005 Gucci has a partnership with Unicef, and they give a percentage of each purchase made in their stores to charity. Since 2005 Gucci has given over $10 Million to Charity.
In recent pop-culture, the brand has seen a big resurgence in popularity. Songs like “Gucci Flip-Flops” are only a small example of that fact. Instagram influencers and rappers/actors all dress in the clothes of this Italian designer brand.